A short philosophy that shapes everything I do — with individuals seeking direction and with organisations building the governance structures that make their AI worthy of public trust.
I spent years working alongside people navigating profound personal transitions — questions of identity, meaning, and how to live well. At the same time, I watched the rise of AI systems that would soon shape every one of those questions for entire populations.
My work today sits at that intersection. With individuals, I help cut through noise to reach genuine clarity about who they are and how they want to live. With organisations, I help leaders and teams build the governance structures, human frameworks, and cultural clarity that make their AI worthy of trust — and compliant with the EU AI Act.
I am based in Munich and work internationally with founders, executives, and individuals committed to doing serious work.
"A value not lived is no value at all. The people and companies who will thrive in the next decade will not be defined by what they build with AI — they will be defined by what they refuse to build."
— KELLY ACKROYD
Frankl, May, Yalom — meaning, responsibility, and the inner conditions that make genuine change possible.
Self-determination theory and contemporary research on what drives autonomous, lasting behavioural change.
Schwartz's universal values framework — applied to translate what people and organisations stand for into how they actually decide.
How humans align, lead, and make decisions within complex systems — the foundation of governance that actually works.